Google Optimize 360 Vs Optimizely

Optimize allows you to easily run tests on your website starting from simple a b tests to slightly more complex multivariates.

Google optimize 360 vs optimizely. Manage all your tags in one place for a smarter simpler way to oversee your marketing. Overall google optimize 360 offers many of the same capabilities as optimizely. Optimizely takes experimentation to a whole new level while vwo adds more cro tools to their service. Google optimize is more user friendly but again optimizely has a few extra features that google optimize is lacking.

Optimize 360 is a premium testing and personalization tool for the. There are two versions of google optimize. Optimize is a free product that allows you to get started with experimentation. Google optimize 360 vs optimizely vs vwo.

That enables you to target a more specific group of people. Optimize 360 on the other hand is the paid supercharged version of optimize free. In my previous article i briefly described those two methods and linked some useful articles if you want to dig deeper into the subject. Google optimize uses bayesian methods and optimizely uses frequentist approach.

Get fast reliable market research from real people. If you are heavily using google analytics 360 products then google optimize has a massive advantage with its native integration and ability to leverage key insights your business has already. It s important to note that with optimize 360 s impressive targeting and personalization capabilities privacy is still integral. Google optimize is a free testing tool that natively integrates with google analytics.

Optimize 360 premium google optimize version has a feature to set audiences based on ga data. What sets it apart is its native integration with analytics 360 which leverages key insights your business has already discovered. Native integrations make it quick and easy to connect software tools in a single ecosystem that can share data and benefit from complementary features. Google optimize 360 is the option if you value easy analysis directly in google analytics or analytics 360 but when it comes to a b testing optimizely and vwo are way ahead.

Through an infographic june 7 2017 sameer sanghavi google optimize 360 infographics no comments there are few popular a b testing and personalization tools in the market that truly stand up to the users expectations and provide a complete platform to plan execute test and monitor experiments. For example you can target only visitors that in the past have purchased some item which can be convenient.